A: There are no set up fees or minimum spend requirements. We charge on a CPM basis and bill every Monday for exactly what you spent in the previous 7 days. Campaigns are prepaid. When you make a new campaign, there is an initial charge to fill up the weekly budget to whatever you set.
With our CPM billing, we add a small margin on there for our cut, and then charge you for the total. Our pricing is as low as it gets in the industry with CPM rates falling between $0.25-0.40 for Facebook Retargeting and $1.25-2.25 for web retargeting on average. We also offer a free trial on your first campaign to all new users so you can see the ROI firsthand before doubling down.
For more details on billing, read more in our documentation here.