Reach Guide - How do I serve more impressions?

How do I serve more impressions?

It can be a very frustrating feeling to set up a campaign only to see it serve very few impressions. The following topics are the most common reasons why your impression count is smallar than you expect it to be.

Is your audience large enough?
Were all of your ads approved?
Is your campaign active and ready to serve?
(Web Only) Are you including at least one of every banner size?

Tl:dr; If your campaign isn't serving enough impressions your audience is probably too small or too hard to reach, your ads might not be approved, you might have goofed up your campaign schedule, you might not be bidding enough, or you might need to upload ads in more sizes.

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