During conversions you can also pass into the tracking tag a dynamic value representing the value of revenue generated by a conversion. This is really useful for tracking the exact amount of revenue or ROI generated by a Perfect Audience campaign. To do this:
- Go to the Manage-> Site Tracking Tag page in your Dashboard.
- Find the line in the tag that looks like this:
_pa.revenue = "";
- Remove the // at the beginning of that line. Between the quotation marks near the end of the line, add in code that will print out the revenue generated by a conversion. For example, you might be running an online store and want to pass in the total value of an order placed. Or you might have multiple pricing plans and want to print out the amount associated with the plan a user signed up for.
Here's an example of what your code might look like before you edit that line:
And this is what it might look like after:
Limitations: the _pa.revenue parameter only accepts numbers. Make sure not to include currency notations in the information you pass.