An audience is a group of users you are tracking for the purposes of showing your ads. We offer a variety of audience types with Perfect Audience.
A website audience is a group of users visiting your site that you have cookied with our tracking tag. An audience might include everyone who has visited your site, just users who have registered, or users who have abandoned their shopping carts.
Essentially, it is a group of people you've identified that have visited your site. You can choose to create multiple website audiences. Some users may overlap into multiple audiences depending on your settings you create.
These guides will walk you through creating website audiences.
Mobile Audiences can be created from in-app "actions" your users take when using your mobile app. (For example, when a user first opens your app, you could trigger an action to add them to an audience.)
Customer Audiences are audiences created by uploading lists of Device IDs (Apple/iOS IDFAs or Android Advertiser IDs). Customer audiences are designed for one-off use cases where you have a big batch of users you want to serve a message to.
This guide will walk you through the process.