How to create a Website Audience

We have a video of this process available here.
In your "Manage" menu, 
click Create Audience.

Give the Audience a name.
We'll call it "Sign Ups" for this example.

Select a Retargeting Type.
On my site, everyone who signs up for a free trial is sent to a page with a URL of "/user/signedup" after signing up. So, I use the "Path" method, and I type in "/user/signedup".

When the visitor goes to that page, they will be added to
this Audience as someone who signed up for a free trial.

Click the "Create Audience" button to save it. Now I've got two retargeting audiences.

A note about wildcards: Our Audience creation tool is very literal. If you create an Audience that tracks people who visit the path "/campaigns/", then it will cookie only people who visit "". If the user visits "" (notice the lack of trailing backslash), the user WILL NOT be cookied. 

For these reasons, we provide a wildcard symbol "*", that you can add to the end of a path to include all paths to the right of a specified path. For instance "/campaigns*" would cookie anyone who visits "/campaigns" OR "/campaigns/" OR even "/campaigns/2342". For this reason, you should be using wildcards a lot in your retargeting Audiences to make sure you include the people you want to include. Notice that the default "All Visitors" Audience uses "/*" in its settings. That's because the wildcard ensures that anyone who visits any path on the site will be cookied.

If you have questions, email

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