What Is Mobile/Cross-Device Retargeting?

Cross-device Retargeting allows you to find lost customers wherever they go with cross-device user mapping. 

Your customers are harder to reach these days, especially as they switch back and forth between all their different devices. Perfect Audience cross-device retargeting, powered by the Marin Identity Graph, can link your web visitors across all their different devices – without using any personally identifiable information.

For example, a user visits your website, and they are cookied by our tracking tag. We now have the ability to follow that user outside of their desktop/laptop device and onto their mobile device. We can show them ads for your business inside their mobile apps after they've visited your website initially.

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