What Kind of Ads Are Available for Mobile Retargeting?

We currently offer two types of mobile ads: Interstitial and Banners.

Banner Ads (320x50)

These are the smaller, banner type ads that appear at the top of bottom of the user's screen:

Interstitial Ads (320x480, 480x320)

These are the large ads you see inside apps. These tend to take up the full screen:

Before you upload ads, make sure they conform to the Perfect Audience creative guidelines:
  • All ads must have a visible logo/brand or domain on them.
  • Supported Ad Sizes: 320x50 (Banner Ads), 320x480 + 480x320 (Interstitial Ads)
  • All ads must be a .gif, .png, or .jpg file and less than 70kb in file size.
  • All ads must have a border or a colored edge.
  • Ads can't have animation lasting longer than 30 seconds.
  • Your ads also must adhere to the general advertising guidelines found here.


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