Using Click URL Macros In Your Ads
To create a new ad, head to Manage-> Create Ad:

Give your ad a name and enter your click URL in this box:

These are the macros currently available for use:
- {idfa} - Identifier for Advertisers (iOS, More info here.)
- {gps_adid} - Google Play Store ID (More info here.)
- {android_id} - Identifier for Advertisers (Android, More info here.)
- {domain} - The domain the user was visiting when served your ad.
- {appId} - iTunes AppId of the app the user was running when served your ad.
For example, if I wanted to track the domain the user was on when they clicked my ad, my click URL would look something like this:
http://www.perfectaudience.com?domain={domain}
If the user saw the ad on www.huffingtonpost.com, when they click the ad, the URL would become:
http://www.perfectaudience.com?domain=huffingtonpost.com
You can track multiple macros in the URL by using an & between the macro keywords. For example, this URL would track both the domain and the IDFA of the user:
http://www.perfectaudiene.com?domain={domain}&idfa={idfa}
Continue creating your ad like you normally would and save when you're done.
That's it! Let us know if you have any questions by emailing support@perfectaudience.com.