All articles

  1. (Web only) Are you including at least one of every banner size?

  2. Ad and Campaign Best Practices

  3. Ad Approval Process

  4. Advanced: Third Party Tags

  5. Advertiser Quality Guidelines

  6. Agency FAQ

  7. Are you using too many ads?

  8. Billing Overview

  9. Blacklisting Domains to Boost ROI

  10. Click-through vs. View-through conversions

  11. Common strategies for tracking conversions

  12. Connecting to your Adjust Account

  13. Connecting to your Adjust Account

  14. Connecting to your Tune Account

  15. Connecting to your Tune Account

  16. Connecting your HubSpot account to Perfect Audience

  17. Conversion Lookback Windows

  18. Creating Ads

  19. Creating Conversion Goals for Mobile Apps

  20. Credit Card Management

  21. Display Ad Specs and Guidelines

  22. Dynamic Retargeting Troubleshooting & Checklist

  23. Email Audiences

  24. Event Audiences

  25. Exporting an Audience as an Image Pixel (Enterprise Only)

  26. Exporting Campaign Data

  27. Facebook Ad Specs and Guidelines

  28. Free Trial Details

  29. Google Tag Manager Setup

  30. How are my bids and impressions protected from partners?

  31. How do connections work?

  32. How do I activate Twitter Retargeting?

  33. How Do I Create a Mobile Retargeting Campaign?

  34. How do I create Twitter Ad campaigns?

  35. How do I find people to connect with?

  36. How do I get paid?

  37. How do I refer someone?

  38. How do I request support for Twitter Retargeting?

  39. How do I share my Retargeting Audiences with my Partners?

  40. How do I target a single Audience from my Partners?

  41. How do I withdraw unspent funds?

  42. How does billing work for Twitter Retargeting?

  43. How Does Cross-Device Retargeting Work?

  44. How does it work?

  45. How much does Connect cost?

  46. How real-time bidding works in campaigns

  47. How to Add a Client to Your Account

  48. How to Add a Team Member to Your Account

  49. How to adjust your Targeting Lookback Windows to boost CTR and conversions

  50. How to Blacklist Domains to Boost ROI

  51. How to change your conversion attribution settings

  52. How to check your browser for our tracking cookie

  53. How to configure your account setings in Perfect Audience

  54. How to configure your site settings in Perfect Audience

  55. How to Connect your Facebook Page

  56. How to copy/create similar campaigns

  57. How to create a Customer Audience

  58. How to create a Perfect Audience retargeting campaign

  59. How to create a Website Audience

  60. How to create and track conversion goals with Perfect Audience

  61. How to create banner/display ads in Perfect Audience

  62. How to create Facebook ads in Perfect Audience

  63. How to create Facebook ads in Perfect Audience

  64. How to create Retargeting Audiences in Perfect Audience

  65. How to edit a conversion goal

  66. How to edit campaigns

  67. How to Exclude an IP Address in a Campaign

  68. How to install Perfect Audience on a WordPress site using the WordPress plugin

  69. How to install the iOS SDK

  70. How to Install the iOS SDK

  71. How to install the Perfect Audience tracking tag in your BigCommerce store

  72. How to Install the Perfect Audience Tracking Tag on your Goodsie Store

  73. How to install your tag

  74. How to install your tracking tag in your SquareSpace store

  75. How to Manage Multiple Advertisers Within Your Account

  76. How to set a duration on Retargeting Audiences

  77. How to set specific ad placements on Facebook

  78. How to set up a conversion goal

  79. How to setup Event tracking with the iOS SDK

  80. How to Setup Event Tracking with the iOS SDK

  81. How to Track Conversion Goals with the iOS SDK

  82. How to transfer funds from one campaign to another

  83. How to use Email Retargeting

  84. How to use Facebook Audience Network

  85. How to use Facebook Audience Network (FAN)

  86. How to use Instagram Retargeting

  87. How to use Targeting Lookback Windows to boost CTR and conversions in Perfect Audience

  88. How to use Wildcards in your Audiences

  89. How to view attribution data about conversions

  90. How to view your ads live on the web or Facebook

  91. How will I know if my tag is tracking visitors?

  92. I think these instructions are incorrect or outdated!

  93. Installing Tracking Tag in 3D Cart

  94. Installing Tracking Tag in BigCommerce

  95. Installing Tracking Tag in Goodsie

  96. Installing Tracking Tag in Gumroad

  97. Installing Tracking Tag in Magento

  98. Installing Tracking Tag in Shopify

  99. Installing Tracking Tag in Squarespace

  100. Installing Tracking Tag in Volusion

  101. Installing your Perfect Audience Tracking Tag

  102. Is your audience large enough?

  103. Is your campaign active and ready to serve?

  104. Key Retargeting Metrics

  105. Mobile Ad Specs and Guidelines

  106. My platform isn't listed here!

  107. News Feed FAQ

  108. Optional: Load your tracking tag after the browser onload Event

  109. Overview

  110. Overview

  111. Overview

  112. Passing a dynamic "revenue" value into the tag while counting a conversion

  113. Passing the "order ID" or other unique conversion info into the tag while counting a conversion

  114. Path Audiences

  115. Pausing and Activating Campaigns

  116. Perfect Audience 101: Getting Started with Facebook and Web Retargeting

  117. Perfect Audience 201 - Best Practices and Tips

  118. Perfect Audience Quickstart Guide

  119. Perfect Audience Twitter Retargeting

  120. Perfect Audience Webinars

  121. Perfect Audience's iOS SDK

  122. Q: 100,000+ websites? How does that work? Which ones?

  123. Q: Can I install Perfect Audience on multiple sites or domains?

  124. Q: Can I use Perfect Audience with a 3rd party tag manager like Google Tag Manager?

  125. Q: Do you have a referral program?

  126. Q: Do you have any special agency programs?

  127. Q: How are frequency caps handled?

  128. Q: How does Facebook retargeting work?

  129. Q: How does Perfect Audience Facebook and web retargeting compare to Google Remarketing?

  130. Q: How does web retargeting work?

  131. Q: How long does it take for my account to be activated after I sign up?

  132. Q: How much does it cost?

  133. Q: I can retarget across Facebook? How does that work?

  134. Q: I've paused my campaign, but I'm receiving notices about conversions occurring. Why?

  135. Q: What is Perfect Audience?

  136. Q: What kind of sites can use Perfect Audience?

  137. Q: Which Retargeting Channel Should I Choose for my first campaign?

  138. Q: Why is there a difference between my Google Analytics and Perfect Audience conversion reporting?

  139. Q: Why is there a difference between my Google Analytics and Perfect Audience visitor reporting?

  140. Q: Why should my business use Facebook or Web retargeting?

  141. Querystring Audiences

  142. Reach Guide - How do I serve more impressions?

  143. Regular Expression Audiences

  144. Reporting API

  145. Retargeting Audiences 201

  146. Segmenting API

  147. Setting up Dynamic Banner Ads

  148. Setting up your Product Feed

  149. Setting up your Tracking Tag for Dynamic Ads

  150. Step 1: Install the Site Tracking Tag

  151. Step 2: Create your first custom Retargeting Audience

  152. Step 3: Create your first conversion goal

  153. Step 4: Add some ads

  154. Step 5: Create and launch a Facebook campaign

  155. Step One: Connect to Facebook Page

  156. Step One: Connect your Facebook Page

  157. Step Three: Launch Campaign

  158. Step Three: Launch Facebook Campaign

  159. Step Two: Connect your Instagram Account

  160. Step Two: Upload Ads

  161. Targeting, Excluding, and Ignoring Audiences

  162. Tracking API Cookbook

  163. Understanding Assisted Conversions

  164. URL Path vs. URL Querystring vs. Javascript Event?

  165. Using Click URL Macros In Your Ads

  166. Using Event Conversion Goals

  167. Using the Report Builder

  168. Using the tracking tag on multiple domains

  169. Using your web browser to test conversion goals

  170. Using your web browser to test Retargeting Audiences

  171. Using your web browser to test the tracking tag

  172. UTM Parameters

  173. UTM Parameters

  174. Video Ads

  175. Video Tutorials

  176. Viewing Your Ads on Facebook

  177. Were all your ads approved?

  178. What advantage does this have over sharing pixels with partners?

  179. What am I targeting when I target a partner with a connected campaign?

  180. What Are the Most Popular Ad Sizes?

  181. What do I do if my ad fails approval?

  182. What is a Customer Audience?

  183. What is a Mobile Audience?

  184. What is a Website Audience?

  185. What is an Audience?

  186. What is Dynamic Retargeting?

  187. What Is Mobile/Cross-Device Retargeting?

  188. What is Perfect Audience Connect and why should I use it?

  189. What is the Activity Feed?

  190. What is Twitter Retargeting and how does it work?

  191. What Kind of Ads Are Available for Mobile Retargeting?

  192. Which ad channels are available for connected campaigns?

  193. Who can use Twitter Retargeting?

  194. Why Should I Use Cross-Device Retargeting?

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