All articles

  1. (Web only) Are you including at least one of every banner size?

  2. Ad and Campaign Best Practices

  3. Ad Approval Process

  4. Advanced: Third Party Tags

  5. Advertiser Quality Guidelines

  6. Agency FAQ

  7. Are you using too many ads?

  8. Billing Overview

  9. Blacklisting Domains to Boost ROI

  10. Campaign Troubleshooting

  11. Click-through vs. View-through conversions

  12. Common strategies for tracking conversions

  13. Connecting to your Adjust Account

  14. Connecting to your Adjust Account

  15. Connecting to your Tune Account

  16. Connecting to your Tune Account

  17. Connecting your HubSpot account to Perfect Audience

  18. Conversion Lookback Windows

  19. Creating Ads

  20. Creating Conversion Goals for Mobile Apps

  21. Credit Card Management

  22. Display Ad Specs and Guidelines

  23. Dynamic Retargeting Troubleshooting & Checklist

  24. Email Audiences

  25. Event Audiences

  26. Exporting an Audience as an Image Pixel (Enterprise Only)

  27. Exporting Campaign Data

  28. Facebook Ad Specs and Guidelines

  29. Free Trial Details

  30. Google Tag Manager Setup

  31. How are my bids and impressions protected from partners?

  32. How do connections work?

  33. How do I activate Twitter Retargeting?

  34. How Do I Create a Mobile Retargeting Campaign?

  35. How do I create Twitter Ad campaigns?

  36. How do I find people to connect with?

  37. How do I get paid?

  38. How do I refer someone?

  39. How do I request support for Twitter Retargeting?

  40. How do I share my Retargeting Audiences with my Partners?

  41. How do I target a single Audience from my Partners?

  42. How do I withdraw unspent funds?

  43. How does billing work for Twitter Retargeting?

  44. How Does Cross-Device Retargeting Work?

  45. How does it work?

  46. How much does Connect cost?

  47. How real-time bidding works in campaigns

  48. How to Add a Client to Your Account

  49. How to Add a Team Member to Your Account

  50. How to adjust your Targeting Lookback Windows to boost CTR and conversions

  51. How to Blacklist Domains to Boost ROI

  52. How to change your conversion attribution settings

  53. How to check your browser for our tracking cookie

  54. How to configure your account setings in Perfect Audience

  55. How to configure your site settings in Perfect Audience

  56. How to Connect your Facebook Page

  57. How to copy/create similar campaigns

  58. How to create a Customer Audience

  59. How to create a Perfect Audience retargeting campaign

  60. How to create a Website Audience

  61. How to create and track conversion goals with Perfect Audience

  62. How to create banner/display ads in Perfect Audience

  63. How to create Facebook ads in Perfect Audience

  64. How to create Facebook ads in Perfect Audience

  65. How to create Retargeting Audiences in Perfect Audience

  66. How to edit a conversion goal

  67. How to edit campaigns

  68. How to Exclude an IP Address in a Campaign

  69. How to install Perfect Audience on a WordPress site using the WordPress plugin

  70. How to install the iOS SDK

  71. How to Install the iOS SDK

  72. How to install the Perfect Audience tracking tag in your BigCommerce store

  73. How to Install the Perfect Audience Tracking Tag on your Goodsie Store

  74. How to install your tag

  75. How to install your tracking tag in your SquareSpace store

  76. How to Manage Multiple Advertisers Within Your Account

  77. How to set a duration on Retargeting Audiences

  78. How to set specific ad placements on Facebook

  79. How to set up a conversion goal

  80. How to setup Event tracking with the iOS SDK

  81. How to Setup Event Tracking with the iOS SDK

  82. How to Setup Tracking in Shopify

  83. How to Track Conversion Goals with the iOS SDK

  84. How to transfer funds from one campaign to another

  85. How to use CPC Bidding in Your Campaign

  86. How to use Email Retargeting

  87. How to use Facebook Audience Network

  88. How to use Facebook Audience Network (FAN)

  89. How to Use Facebook Lookalike Audiences

  90. How to use Instagram Retargeting

  91. How to use Targeting Lookback Windows to boost CTR and conversions in Perfect Audience

  92. How to use Wildcards in your Audiences

  93. How to view attribution data about conversions

  94. How to view your ads live on the web or Facebook

  95. How will I know if my tag is tracking visitors?

  96. I think these instructions are incorrect or outdated!

  97. Installing Tracking Tag in 3D Cart

  98. Installing Tracking Tag in BigCommerce

  99. Installing Tracking Tag in Goodsie

  100. Installing Tracking Tag in Gumroad

  101. Installing Tracking Tag in Magento

  102. Installing Tracking Tag in Shopify

  103. Installing Tracking Tag in Squarespace

  104. Installing Tracking Tag in Volusion

  105. Installing your Perfect Audience Tracking Tag

  106. Is your audience large enough?

  107. Is your campaign active and ready to serve?

  108. Key Retargeting Metrics

  109. Mobile Ad Specs and Guidelines

  110. My platform isn't listed here!

  111. News Feed FAQ

  112. Optional: Load your tracking tag after the browser onload Event

  113. Overview

  114. Overview

  115. Overview

  116. Passing a dynamic "revenue" value into the tag while counting a conversion

  117. Passing the "order ID" or other unique conversion info into the tag while counting a conversion

  118. Path Audiences

  119. Pausing and Activating Campaigns

  120. Perfect Audience 101: Getting Started with Facebook and Web Retargeting

  121. Perfect Audience 201 - Best Practices and Tips

  122. Perfect Audience Quickstart Guide

  123. Perfect Audience Twitter Retargeting

  124. Perfect Audience Webinars

  125. Perfect Audience's iOS SDK

  126. Q: 100,000+ websites? How does that work? Which ones?

  127. Q: Can I install Perfect Audience on multiple sites or domains?

  128. Q: Can I use Perfect Audience with a 3rd party tag manager like Google Tag Manager?

  129. Q: Do you have a referral program?

  130. Q: Do you have any special agency programs?

  131. Q: How are frequency caps handled?

  132. Q: How does Facebook retargeting work?

  133. Q: How does Perfect Audience Facebook and web retargeting compare to Google Remarketing?

  134. Q: How does web retargeting work?

  135. Q: How long does it take for my account to be activated after I sign up?

  136. Q: How much does it cost?

  137. Q: I can retarget across Facebook? How does that work?

  138. Q: I've paused my campaign, but I'm receiving notices about conversions occurring. Why?

  139. Q: What is Perfect Audience?

  140. Q: What kind of sites can use Perfect Audience?

  141. Q: Which Retargeting Channel Should I Choose for my first campaign?

  142. Q: Why is there a difference between my Google Analytics and Perfect Audience conversion reporting?

  143. Q: Why is there a difference between my Google Analytics and Perfect Audience visitor reporting?

  144. Q: Why should my business use Facebook or Web retargeting?

  145. Querystring Audiences

  146. Reach Guide - How do I serve more impressions?

  147. Regular Expression Audiences

  148. Reporting API

  149. Retargeting Audiences 201

  150. Segmenting API

  151. Setting up Dynamic Banner Ads

  152. Setting up Multi-Product Dynamic Banner Ads

  153. Setting up your Product Feed

  154. Setting up your Tracking Tag for Dynamic Ads

  155. Step 1: Install the Site Tracking Tag

  156. Step 2: Create your first custom Retargeting Audience

  157. Step 3: Create your first conversion goal

  158. Step 4: Add some ads

  159. Step 5: Create and launch a Facebook campaign

  160. Step One: Connect to Facebook Page

  161. Step One: Connect your Facebook Page

  162. Step Three: Launch Campaign

  163. Step Three: Launch Facebook Campaign

  164. Step Two: Connect your Instagram Account

  165. Step Two: Upload Ads

  166. Targeting, Excluding, and Ignoring Audiences

  167. Tracking API Cookbook

  168. Understanding Assisted Conversions

  169. URL Path vs. URL Querystring vs. Javascript Event?

  170. Using Click URL Macros In Your Ads

  171. Using Event Conversion Goals

  172. Using the Report Builder

  173. Using the tracking tag on multiple domains

  174. Using your web browser to test conversion goals

  175. Using your web browser to test Retargeting Audiences

  176. Using your web browser to test the tracking tag

  177. UTM Parameters

  178. UTM Parameters

  179. Video Ads

  180. Video Tutorials

  181. Viewing Your Ads on Facebook

  182. Were all your ads approved?

  183. What advantage does this have over sharing pixels with partners?

  184. What am I targeting when I target a partner with a connected campaign?

  185. What Are the Most Popular Ad Sizes?

  186. What do I do if my ad fails approval?

  187. What is a Customer Audience?

  188. What is a Mobile Audience?

  189. What is a Website Audience?

  190. What is an Audience?

  191. What is Dynamic Retargeting?

  192. What Is Mobile/Cross-Device Retargeting?

  193. What is Perfect Audience Connect and why should I use it?

  194. What is the Activity Feed?

  195. What is Twitter Retargeting and how does it work?

  196. What Kind of Ads Are Available for Mobile Retargeting?

  197. Which ad channels are available for connected campaigns?

  198. Who can use Twitter Retargeting?

  199. Why Should I Use Cross-Device Retargeting?

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