Frequently Asked Questions ← Knowledge Base Q: What is Perfect Audience? Q: How does Facebook retargeting work? Q: I can retarget across Facebook? How does that work? Q: How does web retargeting work? Q: 100,000+ websites? How does that work? Which ones? Q: Why should my business use Facebook or Web retargeting? Q: How does Perfect Audience Facebook and web retargeting compare to Google Remarketing? Q: Can I use Perfect Audience with a 3rd party tag manager like Google Tag Manager? Q: How long does it take for my account to be activated after I sign up? Q: Can I install Perfect Audience on multiple sites or domains? Q: How much does it cost? Q: What kind of sites can use Perfect Audience? Q: How are frequency caps handled? Q: Why is there a difference between my Google Analytics and Perfect Audience visitor reporting? Q: Why is there a difference between my Google Analytics and Perfect Audience conversion reporting? Q: Do you have a referral program? Q: Do you have any special agency programs? Q: Which Retargeting Channel Should I Choose for my first campaign? Q: I've paused my campaign, but I'm receiving notices about conversions occurring. Why?