Home > FAQ > General > How does Web/Display retargeting work?

How does Web/Display retargeting work?

Web retargeting on Perfect Audience is when we serve your banner ads to your website visitors on mainstream news sites like Yahoo and CNN, top blogs, and even YouTube. We do this by running your ads across ad networks like Google Display Network, OpenX, Pubmatic, and many more.  You can retarget across all of these networks with just one campaign.

With web retargeting, a business adds our site tracking tag to their own web site code. This tag is completely invisible to visitors but places a unique "cookie" in their browser that lets the user be anonymously identified as having visited your web site. The users cookied in this way make up what we call an Audience.

Once you've created an Audience, you can use Perfect Audience to serve banner ads to people in those lists across more than 100,000 websites that work with us including all sites in the Google, Microsoft, OpenX, and Rubicon Project networks. When your users see these ads, they are reminded about your goods and services and can click to sign up or convert in some way.