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How Do I Create a Twitter Campaign?

Twitter Retargeting is a joint program between Perfect Audience and Twitter Advertising.  It works a little differently than Facebook or Web Retargeting in Perfect Audience.  With those products, Perfect Audience customers create and manage their campaigns in the Perfect Audience dashboard.

With Twitter Retargeting, Perfect Audience provides the cookie data to your Twitter Ads Dashboard, but then all campaign creation, optimization, and reporting happens in the Twitter Ads dashboard. There will be no Twitter reporting available in Perfect Audience.  

So to create a Twitter Retargeting campaign, log into your Twitter Ads Dashboard and create a campaign there that uses the Tailored Audiences for web sites targeting.

Take a look at Twitter's Support Portal for more help.