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What is a website audience?

A website audience is a group of users visiting your site that you have cookied with our tracking tag.  An audience might include everyone who has visited your site, only the users who have registered, or the users who have abandoned their shopping carts.

Essentially, it is a group of people you've identified that have visited your site. You can choose to create multiple website audiences. Some users may overlap into multiple audiences depending on your settings you create.