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Audience Overview

What is an audience?
An audience is a group of users you are tracking for the purpose of showing them... more
Targeting, Ignoring, or Excluding audiences
When you're creating a campaign, you will need to choose if you want to Target, ... more
How to use audience Lookback Windows to boost CTR and conversions
There are several ways you can adjust your Targeting Lookback windows within Per... more
How to set a duration for an audience
When creating a Retargeting Audience, you may want to cookie users for only spec... more