Home > Audiences > Mobile Audiences > What is a Mobile Audience?

What is a Mobile Audience?

You can create Mobile Audiences from in-app "actions" your users take when using your mobile app.  For example, when a user first opens your app, you can trigger an action to add them to an Audience.

Mobile Audiences can be created using our integrations with Adjust or Tune. We also have an SDK available for iOS.