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Stats & Metrics

Why is there a difference between my Perfect Audience and Google Analytics visitor reporting?
The Perfect Audience tracking tag will not track as many users as your Google An... more
Why is There a Difference Between My Perfect Audience and Google Analytics Conversion Tracking?
The quick answer is that Google Analytics is tracking similar but different thin... more
How are frequency caps handled?
Perfect Audience sets and adjusts frequency caps to optimize for clicks and conv... more
I've Paused My Campaign But I'm Still Getting Reports About Conversions. Why?
We track two types of conversions: Click through conversions and View through co... more