Perfect Audience Retargeting Resources

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Happy retargeting!

Knowledge Base

  1. Frequently Asked Questions 

    1. Q: What is Perfect Audience?
    2. Q: How does Facebook retargeting work?
    3. Q: I can retarget across Facebook? How does that work?
    4. Q: How does web retargeting work?
    5. Q: 100,000+ websites? How does that work? Which ones?
  2. 5-minute Quick Start Guide 

    1. Step 1: Install the Site Tracking Tag
    2. Step 2: Create your first custom Retargeting Audience
    3. Step 3: Create your first conversion goal
    4. Step 4: Add some ads
    5. Step 5: Create and launch a Facebook retargeting campaign
  3. Campaign Troubleshooting 

    1. Reach Guide - How do I serve more impressions?
    2. Is your audience large enough?
    3. Were all your ads approved?
    4. Is your campaign active and ready to serve?
    5. Are you using too many ads?
  4. Retargeting Audiences 

    1. What is a Retargeting Audience?
    2. How to create an Audience
    3. How to edit a Retargeting Audience
    4. Understanding "Path" Audiences
    5. Understanding "Querystring" Audiences
  5. Conversion Goals 

    1. Overview
    2. How to set up a conversion goal
    3. How to edit a conversion goal
    4. How to view attribution data about conversions
    5. URL Path vs. URL Querystring vs. Javascript Event?
  6. Ad Manager 

    1. Creating Ads
    2. Facebook Ad Specs and Guidelines
    3. Banner Ad Specs and Guidelines
    4. Mobile Ad Specs and Guidelines
    5. Flash Banner Ads/3rd Party Tag Support
  7. Campaigns 

    1. Overview
    2. How real-time bidding works in campaigns
    3. How to edit campaigns
    4. How to transfer funds from one campaign to another
    5. Pausing and Activating Campaigns
  8. Connect 

    1. What is Perfect Audience Connect and why should I use it?
    2. How do connections work?
    3. How do I find people to connect with?
    4. Which ad channels are available for connected campaigns?
    5. What am I targeting when I target a partner with a connected campaign?
  9. News Feed Setup 

    1. Step One: Connect to Facebook Page
    2. Step Two: Upload Ads
    3. Step Three: Launch News Feed Campaign
    4. Viewing Your News Feed Ads on Facebook
    5. News Feed FAQ
  10. Dynamic Retargeting 

    1. What is Dynamic Retargeting?
    2. Setting up Dynamic Facebook News Feed Retargeting
    3. Setting up Dynamic Facebook Sidebar Retargeting
    4. Setting up Dynamic Banner Ads
    5. Dynamic Retargeting Troubleshooting & Checklist
  11. Twitter Retargeting 

    1. What is Twitter Retargeting and how does it work?
    2. How do I activate Twitter Retargeting?
    3. How does billing work for Twitter Retargeting?
    4. How do I request support for Twitter Retargeting?
    5. How do I create Twitter Retargeting campaigns?
  12. Mobile Retargeting 

    1. What Is Mobile/Cross-Device Retargeting?
    2. How Does Cross-Device Retargeting Work?
    3. Why Should I Use Cross-Device Retargeting?
    4. What Kind of Ads Are Available for Mobile Retargeting?
    5. How Do I Create a Mobile Retargeting Campaign?
  13. 3rd Party Setup Guides 

    1. Installing Tracking Tag in Shopify
    2. Installing Tracking Tag in BigCommerce
    3. Installing Tracking Tag in Volusion
    4. Installing Tracking Tag in Magento
    5. Installing Tracking Tag in 3D Cart
  14. Reports 

    1. Using the Report Builder
  15. Metrics 

    1. Key Retargeting Metrics
    2. Click-through vs. View-through conversions
    3. Conversion Windows
  16. Site Tracking Tag 

    1. Overview
    2. How to install your tag
    3. How will I know if my tag is tracking visitors?
    4. Passing the "order ID" or other unique conversion info into the tag while counting a conversion
    5. Passing a dynamic "revenue" value into the tag while counting a conversion
  17. API Documentation 

    1. Segmenting API
    2. Reporting API
  18. Billing 

    1. Billing Overview
    2. How do I withdraw unspent funds?
    3. Free Trial Details
  19. Referral Program 

    1. How does it work?
    2. How do I refer someone?
    3. How do I get paid?
  20. Webinars 

    1. Perfect Audience Webinars
  21. Video Tutorials 

    1. Perfect Audience 101: Getting started with Facebook and web retargeting
    2. Installing your Perfect Audience Tracking Tag
    3. How to create a Perfect Audience retargeting campaign
    4. How to create a News Feed Campaign
    5. How to create and track conversion goals with Perfect Audience
  22. All articles 

    1. Step 1: Install the Site Tracking Tag
    2. Installing Tracking Tag in Shopify
    3. Segmenting API
    4. Reach Guide - How do I serve more impressions?
    5. Q: What is Perfect Audience?
    164 articles 

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