Home > Site Tracking Tag > Advanced Tracking Options > Passing a Revenue Value With a Conversion Goal

Passing a Revenue Value With a Conversion Goal

Perfect Audience allows you to track information with your conversion goals to help you properly attribute conversions to your marketing efforts. This article will teach you how to pass a revenue value along with your conversions.

Locate the site tracking tag you installed on your site. Find the line in the tag that looks like this:

// _pa.revenue = "";

Remove the // at the beginning of this line. Between the quotation marks near the end of the line, add in code that will print out the data you want stored with your conversion in our system. Here's an example of what your code might look like before you edit that line:

And this is what it might look like after:

The revenue parameter only accepts numbers. Do not include currency notations in the revenue variable.

We are unable to provide the specific code your site might use for the revenue value, but we do have some setup guides for popular 3rd party ecommerce platforms to assist with this information.