What retargeting channel should I use for my first campaign?

So you’re about to start your first retargeting campaign but you are unsure of which retargeting channel to begin with Using the table below, you’ll be able to identify which channel best fits your needs and goals.

Facebook Right-Hand Side

• Reach             
• Cost                
• Engagement        

Facebook Newsfeed

• Reach             
• Cost                
• Engagement        

Web

• Reach             
• Cost                
• Engagement   

In-depth Analysis Between Facebook Ad Types
We analyzed 6 months worth of data and extracted the following when comparing Newsfeed ads to Right-Hand Side ads

• Newsfeed ads have a higher CPM (can average between $10 and $25)
• Newsfeed ads have a higher CTR (can be above 1%)
• Comparable CPC
• Newsfeed ads have a 3x conversion rate (when looking at Click through conversions)
• Significantly lower reach than Right-Hand Side ads
• Greater Awareness (RHS ads are not always looked at, while Newsfeed ads are always seen)