Path Conversions

Use the Path method to trigger conversions based on what pages or sections they visit to on your web site. This method accepts wildcards. Here is an example:


Scenario: You want to a conversion goal to trigger when someone completes a purchase.

Solution: Let's assume that people who complete a purchase land on a thank you page located at www.yoursite.com/thankyou.html. To use this URL as a conversion goal, we would create a Path conversion with "/thankyou.html" as the Path value. This will cause a conversion goal to trigger when someone lands on "thankyou.html"


If you have any questions about using Path conversions, please email support@perfectaudience.com.