To create an audience, go to your "Manage" menu, and click Create Audience.
Give the Audience a name. We'll call it "Sign Ups" for this example.
Select a Retargeting Method. On my site, everyone who signs up for a free account is sent to a page with a URL of "/user/signedup" after signing up. So, I use the "Path" method, and I type in "/user/signedup".
When the visitor goes to that page, they will be added to this audience as someone who signed up for a free account.
Click the "Create Audience" button to save it. Now I've got two audiences.
A note about wildcards: Our Audience creation tool is very literal. If you create an Audience that tracks people who visit the path "/campaigns/", then it will cookie only people who visit "http://domain.com/campaigns/". If the user visits "http://domain.com/campaigns" (notice the lack of trailing backslash), the user WILL NOT be cookied.
Notice that the default "All Visitors" Audience uses "/*" in its settings. That's because the wildcard ensures that anyone who visits any path on the site will be cookied.
You can use wildcards in a variety of ways! For more information and examples, take a look at this article.
If you have questions, email ads@sharpspring.com.