× Exclamation Point Icon Important: As we continue to evolve and improve our offerings, we have decided to retire the SharpSpring Ads (formerly Perfect Audience) platform on August 15, 2024. Click here to learn more.
Home > FAQ > General > How does SharpSpring Ads compare to direct Facebook or Google remarketing?

How does SharpSpring Ads compare to direct Facebook or Google remarketing?

It's best to think of SharpSpring Ads as a "pro" version of Google Remarketing.  If you're serious about retargeting for your business, you owe it to yourself to understand the key differences.

SharpSpring Ads is a "cross-network" retargeting platform. Your ads don't just serve across one network, they serve across every major ad network and exchange on the web including Facebook. Google's DoubleClick exchange is actually one of the major network partners that help us cover 98% of the web.  Why limit yourself?

Another difference is the lack of transparency into what sites your ads appear on. SharpSpring Ads' reporting lets you see top domains your ads are served on and how those ads performed there. With this information you can create "blacklists" and "whitelists" to customize and level up your campaigns to achieve truly outstanding ROI.

Another key difference is focus. Google makes almost all its money from search and is focused there.  Google Remarketing is a bit of an afterthought, product-wise.   With SharpSpring Ads, you have a partner that's 100% focused on providing the best retargeting experience possible.

Using Google Remarketing often requires you to add a static, "dumb" pixel to your site that has to be updated or replaced from time to time.  With SharpSpring Ads, we provide a single "Perfect Pixel" that never needs to be replaced or swapped out and which can be used to create as many retargeting lists and conversions as you like.  We make it easy to segment your visitors in several different useful ways so you can reach exactly who you want to reach.

Most importantly, SharpSpring Ads offers affordable support and solutions from real humans.  With Google Remarketing, you're not going to get any actual human support unless you're a big spender. We'll even start you off with a $100 ad spend on us.