× Exclamation Point Icon Important: As we continue to evolve and improve our offerings, we have decided to retire the SharpSpring Ads (formerly Perfect Audience) platform on August 15, 2024. Click here to learn more.
Home > FAQ > General > Why should my business use Facebook or Web retargeting?

Why should my business use Facebook or Web retargeting?

If you sell any sort of product or service online, or if you use the Web for lead generation, you should be using Facebook retargeting to bring back customers from Facebook and web retargeting to bring back your lost customers across the web. No matter how great or well-optimized your site is, more than 90% of the people who visit will leave without signing up. With a Facebook or web retargeting campaign, you can keep your products and services in front of those people after they leave, and eventually bring them back to convert.

SharpSpring Ads allows you to leverage the traffic you already receive, follow them nearly anywhere, and deliver the right message to the right audience segment at the right time.

The coolest thing about both forms of retargeting is that they work! Unlike every other form of online advertising, where you spend $X and see some fraction of that come back as sales, with Facebook and web retargeting, you can advertise profitably. On average, our clients get $8-10 in sales for every $1 they spend with us.  It works so well because we're advertising to people who already showed an interest in your product and just need a reminder to come back. It's a brutally effective form of marketing.