Home > Quick Start Guide > Step 1: Installing the Site Tracking Tag

Step 1: Installing the Site Tracking Tag

SharpSpring Users: The Perfect Audience site tracking tag is automatically embedded in the SharpSpring tracking tag. If you use SharpSpring you will NOT need to manually install the Perfect Audience tag.

Getting started with Perfect Audience is fast and easy. First, you'll need to install our site tracking tag on your website so we can track your site visitors.

  • From your dashboard, click Manage-> User Tracking.

This will bring up a page with your Javascript tracking tag. It will look something like this:



Copy this code and paste it just above the closing </body> tag of your site. The tag needs to be installed on every page of your website.

Make sure the code is saved and published to your live website. Once installed, it will take our system 6-8 hours to recognize the tag and alert you that we have begun tracking your site visitors. You can also check back to the Site Tracking Tag page to see if data is being received. If you don't get an e-mail or see data on your tag page or audience page, double check that you've placed the tag in your web site code and pushed that code live.  If you use Google Chrome, this browser extension can tell you if the tag is firing, plus other useful information.

View a step-by-step video tutorial.

Using WordPress?
If your site runs on the Wordpress platform, we have a plugin available to automatically install our tracking tag for you. Learn more here.

Using Google Tag Manager?
The Perfect Audience Site Tracking Tag works great with Google Tag Manager. Here are step-by-step instructions for setting it up. 

Using a 3rd party platform like Shopify or BigCommerce?
Take a look at our 3rd party setup guides.
If you're looking to setup dynamic (product-specific) retargeting, make sure you follow these additional steps

If you continue to have problems, email support@perfectaudience.com.

Tracking code installed? Continue to step two!